YOUR SUMMER IS SERVED

Truth

Summer is about exploration. Warmer weather and longer days inspire people to try new things, from cooking creative recipes to experimenting with bold cocktail flavors and checking items off their seasonal bucket lists.

Tension

But when it comes to summer entertaining, many shoppers fall back on the familiar. They want inspiration, but they need a spark to help them break out of routine and make every gathering feel special.

Idea

We teamed up with Laura Prepon and Wells Adams to craft a summer menu made for discovery. Our summer recipe combined celebrity talent, mouth-watering food and drink pairings, channel-specific messaging, and promotional prizing to capture attention across every touchpoint. From picnics to parties, our campaign encouraged flavor exploration, sparked creativity, and helped shoppers savor every moment of the season.