BEN LOHT | CREATIVE DIRECTOR

I’m a Creative Engineer and Creative Director redefining how ideas are imagined, built, and scaled across creativity, technology, and commerce. My career spans shopper marketing, omni-channel campaign development, and brand storytelling, helping shape breakthrough work for some of the world’s most recognizable brands including Diageo’s premium spirits portfolio, PepsiCo and Frito-Lay, Anheuser-Busch, and Harmon Kardon/JBL.

Blending art and algorithm, I’ve pioneered new creative processes that merge human imagination with AI acceleration. My work includes developing advanced AI tools and visual systems that transform how campaigns are concepted, sold in, and brought to life — from photorealistic image generation that reimagines traditional photoshoots to intelligent creative agents that maintain brand fidelity at scale.

At my core, I’m a strategic storyteller who connects cultural insight with commercial impact. I’ve led multidisciplinary teams through high-visibility seasonal platforms, sports integrations, and digital activations that move shoppers to act and brands to lead. My approach combines design thinking, marketing intelligence, and emerging technology to inspire new creative possibilities and shape the future of modern brand experience.

Located in Ridgefield, Connecticut. Resume available upon request.