#SayItWithPepsi

Truth

Emoji had become the new universal language and a way for people everywhere to express themselves without saying a word.

Tension

But in 2016, Pepsi needed more than words. The brand wanted to connect with a new generation that spoke through icons, not slogans. How could we make Pepsi part of the global conversation?

Idea

We launched Pepsi Emojis, one of the brand’s largest summer campaigns in years. Over 600 unique designs rolled out across more than 100 markets worldwide, turning every bottle into a new way to communicate. Through custom retail programs, regional OOH, sip-sized digital content, and playful in-store displays, we invited fans to express themselves and share a smile. All they had to do was #SayItWithPepsi.

Awards: Gold Effie in the Omni-Channel Shopper Experience, Silver Effie in the Multi-Retailer Program. Silver Addy for My Pepsi. My Emoji. Website based App. Bronze Addy for Sales Promotion.