SUMMER CAMP COCKTAIL

Truth

Summer is about freedom, fun, and a little nostalgia. It’s a season that brings us back to simpler times, the kind we spent under the sun with friends, stories, and something refreshing in hand.

Tension

But for many adults, summer has become more about to-do lists than tan lines. The carefree feeling of summer camp has faded, replaced by planning and errands. How could we help shoppers reconnect with that sense of play?

Idea

Welcome to Summer Camp Cocktail, where iconic flavors and easy cocktail recipes serve up nostalgic fun. Our omnichannel seasonal campaign transported shoppers into the camp mindset, activating across the entire path to purchase. To bring the experience to life, we partnered with YETI to give fans a chance to win premium summer gear and cocktail essentials, perfect for their next outdoor adventure. From planning their summer outings to raising a glass under the stars, we seamlessly welcomed consumers to Camp Cocktail, no packing required.