In 2016, we got people talking with one of the largest summer campaign's Pepsi had launched in years- Pepsi Emojis. Over 600 unique designs were unleashed in more than 100 markets globally to create this universal language. From custom retail programs to regional OOH, sip-sized digital content and powerfully simple POS, we brought the fun to life and encouraged Pepsi drinkers everywhere to pick up their favorite bottles and #SayItWithPepsi.
Awards: Gold Effie in the Omni-Channel Shopper Experience, Silver Effie in the Multi-Retailer Program. Silver Addy for My Pepsi. My Emoji. Website based App. Bronze Addy for Sales Promotion.