CROWN ROYAL HEROES PROJECT
Our troops overseas give so much and ask nothing in return. So, for the holidays, we wanted to make it easy to give back. That’s why we partnered with Crown Royal to deploy the Heroes Project. To celebrate the spirit of the season, we helped grateful citizens send the troops care packages using Crown Royal’s iconic purple bags. With bag donation drop zones, in-store packing events, and virtual bag packing online, we created so many ways to say thank you and join our mission.