PEPSI FIRE | GET IT WHILE IT'S HOT

In Summer 2017, we helped encourage fans to "Get It While It's Hot" with the launch of Pepsi's hottest limited-edition beverage, Pepsi Fire. We created a first-of-its-kind promotion that featured Snapcodes on select Pepsi packaging that unlocked a variety of exclusive Snapchat features, including unique Lenses, Geofilters and a Pepsi mobile game. Things really heated up when we partnered with fiery late night host, Conan O'Brien to help get the word out.