BULLEIT TATTOO EDITION
We helped launch Bulleit Bourbon Tattoo Edition, a series of four unique tattoo designs on the iconic Bulleit bottle. These collectible bottles were created in partnership with some of the country’s top tattoo artists whose work is inspired by the frontier spirit and culture of the cities they live in. Each bottle includes a hangtag featuring a scannable QR code to access an interactive Augmented Reality experience, bringing each artist’s design to life digitally. In addition to the digital experience we created captivating on and off-prem materials to support the campaign.